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Please be advised:Ĭomments are moderated and will not appear on site until they have been reviewed.Ĭomments are not open on some news articles Bell Media reserves the right to choose commenting availability. Bell Media reviews every comment submitted, and reserves the right to approve comments and edit for brevity and clarity. On Wednesday, the company's stock closed below $10 for the first time since last year. The new Z10 and the Q10 smartphones have widely been seen as the saviour for the struggling technology company, which recently reported disappointing results financial results that fell short of expectations and clobbered its shares.Įarlier this week, BlackBerry chief executive Thorsten Heins asked shareholders at its annual meeting for patience as the company works on becoming profitable again.īlackBerry (TSX:BB) shares were down nine cents at $9.60 in mid-afternoon trading on the Toronto Stock Exchange. The BlackBerry Z10 is listed at various Canadian retailers for $99.99 on a three-year contract. The deal also gave customers a free $25 gift card. Best Buy stores offered Canadian shoppers a one-day sale in May that gave away a Z10 for free under a contract with wireless carrier Rogers. The Waterloo, Ont.-based smartphone maker has been trying to regain its footing in the technology industry against Apple's popular iPhone and numerous Android devices.ĭeep discounts on the Z10 phones have been rare in Canada. market in March.Īnalysts have generally considered sales of BlackBerry's new touchscreen smartphones underwhelming in the United States, though some have noted that most BlackBerry users seem to prefer keyboard devices like the BlackBerry Q10 model. The touchscreen models were priced for $199.99 when they first appeared in the U.S. website Friday, Best Buy is now selling white- and black-coloured BlackBerry Z10 smartphones for $49.99 under a two-year contract with carriers Verizon or AT&T.

TORONTO - Electronics retailer Best Buy has slashed the price of the BlackBerry Z10 touchscreen smartphone at its U.S.

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